Find it. Price it. Drive it.
INSIDEA designed this homepage for an independent car dealer. Calvoro Motors is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Michroma
An independent car dealer that shows the payment with tax and fees already in it: graphite, platinum and teal, a wide technical display face and a live inventory search.
The brief
Car buyers distrust a listed price that grows at the desk. Show the out-the-door total and the monthly payment before they visit.
The direction
Sleek and technical, with a wide display face. The hero searches the lot, prices a certified SUV with tax, fees and a down payment, then holds a test drive slot for the same afternoon.
The detail
The $31,900 price, 6% tax, $189 doc fee and $236 title make $34,239 out the door, $4,000 down leaves $30,239 at $498 a month over 72 months, and 86 new plus 128 certified make 214. The 5.79% is this week's rate for 740+ credit, and a buyer's own rate comes only after a soft check.
- Display
- Michroma
- Text
- Albert Sans
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