Trucks that earn their keep.
INSIDEA designed this homepage for a used pickup and work truck lot. Haulbrook Trucks is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Seymour One
A family-run used truck lot in Kibbeton, Kansas that helps contractors, ranchers and boat owners find a truck rated to tow what they tow: mustard yellow, black, rust red and cream, a heavy, wide display face and a type poster where the headline fills the screen.
The brief
Buyers in farm country need a truck that pulls their camper, boat, horse trailer or equipment without straining, and trucks that look alike can be rated thousands of pounds apart. The page must match a loaded trailer weight to the trucks on the lot that clear it with room to spare.
The direction
Loud and plainspoken, with mustard yellow and heavy black letters. The first screen is a type poster: the headline runs edge to edge across three lines with a small link to the lot, and the photo of the front row waits further down.
The detail
At the 80% rule a 7,600 lb camper needs a 9,500 lb rating, and 9 of the 12 trucks listed clear it, leaving the 3 the page offers to show as too light. The footer hedges that the figures are the maker's ratings and asks buyers to stay within payload and hitch ratings too.
- Display
- Seymour One
- Text
- Work Sans
More personal and auto services concepts
See all 32
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
