Every curl, cut where it falls.
INSIDEA designed this homepage for a curl and textured hair salon. Loopline Curl Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Kurale
A curl studio in Seldwater that helps curly-haired clients find the right service and stylist before they book: warm cream, plum ink, caramel and sand, a soft calligraphic serif and a tall magazine-style photo of defined coils seen from behind.
The brief
Curly-haired clients have often been cut wet and straight across, so they want to know which service fits their pattern and which stylist knows their texture before they sit down. The page must match a curl pattern, length and goal to a service, a time in the chair and a stylist.
The direction
Editorial and warm, like a magazine page, with a soft serif on cream and plenty of white space. The first screen is a large headline on the left beside a tall photo of coils worn dry, set as a captioned plate, with one text link to find a service.
The detail
The first visit's 45-minute consult, 60-minute dry cut, 30-minute wash and define and 15-minute lesson add to the 150 minutes in the figure, and long hair takes the $165 visit to $195 by adding $30. The studio says plainly that it does no silk presses, relaxers or keratin smoothing.
- Display
- Kurale
- Text
- Karla
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