INSIDEA
Personal and auto services · Website concept

Cut, color, done.

INSIDEA designed this homepage for a hair salon and barber. Velloway Studio is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Velloway Studio concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Personal and auto services
Typeface
Bebas Neue
Design notes

A hair salon and barber where you book a named chair at a fixed price: black, white and hot pink, a tall condensed display face and a chair-by-chair booking screen.

The brief

Clients want their own stylist, a set price and no waiting room. Let them pick the person, see the price and know the exact time.

The direction

Graphic and loud, with a tall condensed display face. The hero books a service, a chair and a time, with the total due at the chair and a pink light that says the chair is ready.

The detail

A 60-minute cut and the free 15-minute consult fill the 4:30 to 5:45 slot, free changes end at 12:30 pm, four hours before it, and four salon and two barber chairs make the six. Walk-ins are taken only when there is a gap, never guaranteed.

Palette
Ink
#0B0B0B
White
#FFFFFF
Pink
#FF2E88
Paper
#F3F3F3
Gray
#BDBDBD
Typography
Display
Bebas Neue
Text
Karla

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