An hour that belongs to you.
INSIDEA designed this homepage for an urban day spa. Calmara Day Spa is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Aboreto
An urban day spa that books massages and facials by therapist and time: warm limestone, graphite green, eucalyptus and clay, an engraved-feel classical display face and a booking panel with each therapist's day laid side by side.
The brief
Guests want a treatment with someone they trust at a time that fits today, without calling around. Show the treatment, its price, the therapists and their open times in the first screen.
The direction
Quiet stone, with an engraved-feel classical face in graphite green on warm limestone. The hero is a booking panel: pick massage, facial or body and a length, then see three therapists' afternoons as columns with open, booked and break times and a held 3:00 pm slot.
The detail
Emeline's 1, Ezio's 2 and Bryndis's 1 open massage slots plus Zelie's 2 facial openings make the six times left today, from 1:15 to 6:30 pm. The page makes no health claims and tells guests who are unsure whether massage suits them to check with their doctor first.
- Display
- Aboreto
- Text
- Questrial
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