Color, and only color.
INSIDEA designed this homepage for a color-only hair studio. Opaltint Color Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Nixie One
A color-only studio where four colorists do balayage, gray blending and vivid color, with a homepage that estimates chair time and books long appointments: pale stone, charcoal and opal pink, a thin, typewriter-like display face and a close photo of a black tint bowl of swirled color with a brush across it.
The brief
Color clients are often booked into slots too short for the work, then rushed through processing and toner. The page must estimate the real chair time for their hair, show who has that block open and start a color consult.
The direction
Calm and precise, with charcoal type on pale stone and a touch of opal pink. The first screen is a product close-up: a photo of a tint bowl of glossy rose and copper color fills most of the screen on the right, with the headline, a short line and one button at the lower left.
The detail
The default balayage block adds a 3 h base, 30 minutes for shoulder length and 15 for medium thickness to 3 h 45 min, the same total as the 15, 90, 45, 30 and 45 minute steps in the sample appointment. Color correction is never estimated online; it is quoted in person.
- Display
- Nixie One
- Text
- Manrope
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