Picked up Monday. Pressed by Wednesday.
INSIDEA designed this homepage for a dry cleaner with free pickup and tracking. Pleatwell Cleaners is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Livvic
A dry cleaner with free pickup and delivery that shows each order's progress online, with a fresh and crisp homepage: cool white, navy, laundry blue and mint, a friendly modern sans display and an order tracker that steps through pickup, cleaning, pressing and delivery with item counts and the delivery window.
The brief
People forget their dry cleaning for weeks because they never know when it is ready or where the ticket went. The first screen must show one real order moving from pickup to delivery, with its items, price and delivery window.
The direction
Fresh and crisp, with cool white and navy, laundry blue for action and mint for done. The hero tracker follows one order through four time-stamped steps, counts pieces pressed, itemizes the bill and confirms tonight's two-hour window.
The detail
Six shirts at $3.75 make $22.50, and the $17.00 suit brings the order to the $39.50 total charged after delivery. The page is plain that leather jackets and wedding gowns go to a specialist and take about two weeks.
- Display
- Livvic
- Text
- Public Sans
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