INSIDEA
Personal and auto services · Website concept

A better headshot in twenty minutes.

INSIDEA designed this homepage for a headshot studio for professionals and teams. Posewick Headshots is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Posewick Headshots concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Personal and auto services
Typeface
Mona Sans
Design notes

A Chicago headshot studio that books short sessions and lets people pick their photos before they leave: pale gallery grey, black, white and one cobalt accent, a precise contemporary grotesk and a side-by-side session picker.

The brief

Busy professionals put off a new headshot because it sounds like a half day and a week of waiting for a gallery. Show the price, the time on set, the retouched image count and the next open slot in the first screen.

The direction

Minimal and gallery-like, with lots of pale grey, sharp black type and a single cobalt accent. The hero compares Express, Standard and Team sessions by looks, retouched images, proofs, turnaround and next opening, with today's Express slots ready to hold.

The detail

At $119 a person, team days come to $714 for 6 people, $1,428 for 12 and $2,856 for 24, and 6 people at 15 minutes each fill the listed 1 hr 30 min. The retouching promise stays modest: natural cleanup only, never reshaping faces or bodies.

Palette
Grey
#EDEDEB
Black
#111111
White
#FFFFFF
Cobalt
#2346D6
Mist
#E9EDFC
Typography
Display
Mona Sans
Text
Schibsted Grotesk

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