Walk in. Sit down.
INSIDEA designed this homepage for a walk-in barbershop with an online line. Nextchair Barbers is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Pirata One
An eight-chair, walk-in-only barbershop that lets people join the line online and get a text when they are close: black, bone, barber red and charcoal, a tall blackletter display face and a huge two-line headline beside a striped barber pole edge.
The brief
People want a quick cut but hate sitting in a full shop for a wait nobody can predict, and this shop takes no appointments. The page must show the wait right now and let them join the line from wherever they are.
The direction
Dark and bold, with blackletter headings on black and a red and bone stripe down the right edge like a barber pole. The first screen is a type poster: the two-line headline fills most of the screen with one button under it, and no photo.
The detail
The waiting counts at the eight chairs add to the 18 people in line, and joining at 11:40 AM with a 34-minute wait means sitting down at 12:14 PM and finishing a 30-minute classic cut at 12:44 PM. The page hedges every estimate, saying cuts can run a few minutes over, which is why it texts again.
- Display
- Pirata One
- Text
- Barlow
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