INSIDEA
Personal and auto services · Website concept

Know the route before test day.

INSIDEA designed this homepage for a road test prep and test-day car service. Mirrorcheck Road Test Prep is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Mirrorcheck Road Test Prep concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Personal and auto services
Typeface
Racing Sans One
Design notes

A road test prep service in Dunsmere, New York that runs practice drives on the real test routes and rents a dual-brake car for test day: pale sky blue, navy, stop red and school-zone yellow, a punchy racing italic display and a route map with five marked trouble spots beside a booking card.

The brief

Learners fail road tests at the same few corners because they are seeing them for the first time with an examiner in the car. The first screen must show the actual test route, the spots that trip people up and a way to book practice on it.

The direction

Playful road signage, with sky blue, navy and stop red, and a racing italic for headlines. The hero maps the 4.1-mile Dunsmere loop with its five numbered spots, open practice slots and a booking that adds the test-day car.

The detail

The $79 practice drive and $120 test-day car make the $199 booking, the drive splits into 54, 30 and 6 minutes for 90, and three drives at $73 is $219, $18 under three single drives. Asked if it can promise a pass, the page answers no.

Palette
Sky
#DCEEFF
Navy
#0B1F3A
Red
#E53935
Yellow
#FFC21A
White
#FFFFFF
Typography
Display
Racing Sans One
Text
Outfit

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