Morning, noon and night, sorted.
INSIDEA designed this homepage for a pharmacy that packs pills by time of day. Tridose Pharmacy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Arsenal
A neighborhood pharmacy that packs medications into dated packets by time of day and syncs every refill to one monthly date, with a homepage that signs families up for packaging: warm paper, navy, sunrise yellow and coral, a humanist sans display face and a split screen of a yellow block beside a photo of a packet roll on a kitchen table.
The brief
Older adults and the relatives who look after them juggle pill boxes, several refill dates and calls to more than one doctor's office. The page must show what a packed week looks like and get families to set up packaging.
The direction
Warm, clear and easy to read, with large navy type on sunrise yellow and a body face built for legibility. The first screen is a color split: the left half a yellow block with a soft drawn sun behind the headline and button, the right half a photo of clear packets unspooled across a table beside a mug of tea.
The detail
Four packets a day make the 28 in week one and the 124 on the 31-day first roll from Dec 3 to Jan 2, and the roll arrives Tue, Dec 1, two days before the sync date as the setup steps promise. The page never tells anyone when to take a pill: the times come from each prescriber's directions.
- Display
- Arsenal
- Text
- Atkinson Hyperlegible
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