INSIDEA
Health and wellness clinics · Website concept

Made to order, for people and pets.

INSIDEA designed this homepage for a compounding pharmacy for people and pets. Pestlewood Compounding Pharmacy is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Pestlewood Compounding Pharmacy concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Glegoo
Design notes

An independent pharmacy that mixes custom-strength, flavored medications prescribed for people and pets, with a homepage that takes prescriber orders and family questions: pale mint, deep green, coral and sage, a friendly slab display face and a drawn scene of a mortar and pestle, a small balance and a sleeping cat.

The brief

Families with a child or pet who refuses a pill, and prescribers who need an odd strength, do not know who to call or what to send. The page must route each visitor to the right form, show what to have ready and make sending a prescription easy.

The direction

Clean and kind, with deep green on pale mint and a warm coral button. The first screen is a drawn illustration in code: a mortar and pestle, a small balance and a cat asleep beside an unlabeled bottle, with the headline and one button to its left.

The detail

The twelve flavors on the shelf are six for people and six for pets, listed by name, and the four forms on offer each come with the same 2 business day turnaround. The page gives no dosing advice online and says plainly that it makes no sterile products.

Palette
Mint
#E8F4EE
Forest
#163A30
Coral
#E9735B
Sage
#9CC9B4
Paper
#F8FCFA
Typography
Display
Glegoo
Text
Nunito

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