Refills, a gift and a float.
INSIDEA designed this homepage for a small-town pharmacy with a soda counter. Gladhurst Drug Co. is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Antic Slab
A third-generation pharmacy on Main Street in Cullberry, Iowa, with a gift shop and a soda counter, whose homepage moves refills online and brings people into the shop: cream, ink, cherry red and mint, a friendly slab serif and a collage of soda counter, pharmacy counter and gift shelf photos.
The brief
Regulars want to send a refill from home and still have a reason to visit the shop on Main Street. The page must move refills online while showing off the gift shop and the soda counter.
The direction
Warm and old-fashioned, cream with cherry red and mint and a friendly slab serif. The first screen is a photo collage of three tiles: the soda counter with chrome stools, a pharmacist passing a paper bag and a gift shelf, with the headline across the soda counter tile.
The detail
The timeline names three Gladhursts in 1949, 1978 and 2011, matching the third-generation pharmacist at the counter, and the six stools from opening day are the six the soda counter still lists. The page takes most plans but asks you to call to check yours, and says it will not answer medicine questions by text or online.
- Display
- Antic Slab
- Text
- Libre Franklin
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