A local pharmacy that moves like an online store.
INSIDEA designed this homepage for a neighborhood pharmacy group. Odenby is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Familjen Grotesk
A neighborhood pharmacy with e-commerce speed: warm white, tangerine and powder blue, with a refill tracker and vaccine booking in the hero.
The brief
Independent pharmacies compete with chains on convenience. Show refills, delivery and walk-in vaccines as fast and personal.
The direction
Modern neighborhood retail with friendly grotesk type. The hero tracks a refill to a pickup time and a delivery window, with a flu shot booking beside it.
The detail
A refill received at 10:02 is ready about 12:00, inside the within-two-hours promise. Every delivery window reads 4 to 6 PM and controlled medicines stay pickup only.
- Display
- Familjen Grotesk
- Text
- Hanken Grotesk
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