Prescription sunglasses for your sport.
INSIDEA designed this homepage for a sport prescription sunglasses shop. Glarefield Sport Optics is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Audiowide
A sports optometry shop in Sawmere, Colorado that fits prescription sunglasses for cycling, golf and fishing: deep graphite, white, polarized amber and glacier blue, a wide futuristic display face and a configurator that previews the view through each tint.
The brief
Athletes who wear glasses want sunglasses that hold their prescription and fit the way they ride, swing or cast. The first screen has to show the frame for their sport, the tint choices, the prescription range and a price with a fitting date.
The direction
Outdoor tech: graphite panels, white type and amber and glacier blue signals, with a wide, futuristic display face. The hero is a four-step builder that picks the sport, frame and tint, previews a scene through the lens and checks a sample prescription against the range.
The detail
Each pair is one frame price plus $180 for lenses, so the $165 Hairpin wrap makes $345, the $145 Fescue half-rim $325 and the $175 Riffle shield $355, and progressives are $300, $120 more. The shop says it does not bill vision plans directly and gives an itemized receipt instead.
- Display
- Audiowide
- Text
- Barlow
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