Pick your bike. Ride at seven.
INSIDEA designed this homepage for an indoor cycling studio. Gearbloom Cycle Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Sigmar One
An indoor cycling studio that lets riders pick their exact bike and a themed ride before class: hot pink-white, deep indigo, magenta and tangerine, a fat playful display face and a live seat map of all 32 bikes.
The brief
Riders hate racing for the good bikes at the door and booking a class without knowing what it will feel like. The first screen has to show which bikes are open, who is teaching and what the playlist is.
The direction
A party ride: pink canvas, indigo ink and bold magenta and tangerine accents, with a chunky, playful display face. The hero is a seat map of Thursday's 7:00 PM Throwback with 9 of 32 bikes open, the instructor, the ride's segments and a $12 first ride on bike 4.
The detail
The six themes run 7, 6, 4, 4, 3 and 2 rides for 26 this week, which matches four rides each weekday and three each weekend day, and the $170 pack works out to $17 a ride, so the $149 Unlimited costs less from ride 9. Coaches cue the music, not your pace, and the page makes no fitness or calorie claims.
- Display
- Sigmar One
- Text
- Kumbh Sans
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
