INSIDEA
Health and wellness clinics · Website concept

A dental group you can book in two minutes.

INSIDEA designed this homepage for a family dental group. Pellund is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Pellund concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Figtree
Design notes

An online-first dental group that sells on clarity: real open times and real prices in the first screen, in bright aqua with one sunny accent.

The brief

New patients avoid calling a dentist because they can't see times or prices. Make booking online feel faster than the phone.

The direction

Bright and rounded, with lots of white space. The hero is a working booking widget: pick a studio, a visit type and an open time, with the price shown before you commit.

The detail

Every price matches across the widget, the price table and the visit timeline. A new patient visit is $189 self-pay and runs 60 minutes: 10, 10, 25 and 15.

Palette
Aqua
#7FD6E8
Navy ink
#0E2A47
Sun
#FFD25A
Mist
#E5F6FA
Teal
#0A6479
Typography
Display
Figtree
Text
Figtree

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