Test it before you run on it.
INSIDEA designed this homepage for a sports physical therapy testing lab. Testbench Sports PT is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Black Han Sans
A Salt Lake City lab that sells gait, strength and jump testing to athletes coming back from injury, and a homepage that compares the three tests like a menu: black, chalk white, timing-gate green and sprint orange, a heavy bold display face and a side-by-side test menu with prices.
The brief
Athletes cleared to train again want hard numbers before they load an injured leg, not a guess. Show what each test measures, what the report contains and when it arrives in the first screen.
The direction
Lab bold: a black canvas, chalk white text, timing-gate green and sprint orange in a heavy display face. The hero panel is the fall test menu, with setup, measures, deliverables and price for gait, strength and jump testing, plus the next open slot.
The detail
The 8, 6 and 5 measures make the 19 numbers, the $185, $165 and $120 tests less the $75 saving come to the $395 battery, and 60, 50 and 30 minutes make its 2 h 20 min. The page is clear it does not treat: it measures, and the athlete's physical therapist decides what happens next.
- Display
- Black Han Sans
- Text
- Rethink Sans
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