INSIDEA
Health and wellness clinics · Website concept

Pelvic health care, at your pace.

INSIDEA designed this homepage for a private pelvic floor physical therapy clinic. Tullara Pelvic Health is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Tullara Pelvic Health concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Gupter
Design notes

An Ann Arbor pelvic health clinic that helps nervous new patients understand the first visit and book without a phone call, and a homepage that walks them through it: warm shell, deep plum, dusty mauve and blush, a literary serif and a private booking panel with therapist choice.

The brief

People put off pelvic floor care for years because they do not know what the first visit involves. Show how long it is, what happens in each part and how to book privately with the therapist they choose in the first screen.

The direction

Discreet and soft, with a literary serif on warm shell and deep plum. The hero panel is a private booking card with visit type, therapist preference, next week's openings and discreet text reminders, beside a quarter-hour timeline of the first visit.

The detail

Five 15-minute parts from 3:00 to 4:15 make the 75-minute first visit, and four follow-ups for $560 instead of $150 each is the $40 saving the page shows. On insurance the page is plain: the clinic is out of network and supplies a superbill for the patient to claim.

Palette
Shell
#FBF6F2
Plum
#3A2340
Mauve
#A86A8E
Blush
#E7CFDC
Linen
#EDE0D6
Typography
Display
Gupter
Text
Albert Sans

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