Your chemistry, our reactors.
INSIDEA designed this homepage for a toll chemical manufacturer. Tollworks Chemistry is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Poly
A toll and custom manufacturer that runs other companies' chemistry in glass-lined and stainless reactors, with a homepage that checks process conditions against its vessels before any formula is shared: ivory, charcoal ink, oxblood and stone, a calm book serif display face and a tall captioned photo of a glass-lined reactor deck.
The brief
Chemical firms need outside reactor capacity but will not share a formula with a plant they do not trust yet. The page must let them check fit on conditions alone, show day rates and confidentiality rules, and bring in a confidential project inquiry.
The direction
Measured and editorial, with ivory pages, charcoal type, one oxblood accent and a calm serif. The first screen reads like a feature opener: a large headline and short standfirst on the left and one tall captioned photo of a glass-lined reactor on the right.
The detail
The worked example of six 800-gallon batches at four reactor days each is 24 days, and at $7,800 a day that is $187,200, while the fit finder's 4 vessels that fit and 7 that do not make all 11. The page names no clients, by design, and withholds the company name in its only quote.
- Display
- Poly
- Text
- Source Sans 3
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