Foam that starts with plants.
INSIDEA designed this homepage for a plant-derived surfactant producer. Frothmere Surfactants is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Julius Sans One
A producer of plant-derived surfactants for chemists who formulate cleaners, shampoos and body washes, with a homepage that builds a starting blend and orders free lab samples: soft lavender, deep teal, sea green and lilac, a light wide all-caps face and a drawn cluster of rising bubbles.
The brief
Formulation chemists need a plant-based grade that foams well and passes their own quality review, without weeks of guessing at amounts. The page must help them find a grade and order lab samples.
The direction
Light and airy, with deep teal type on soft lavender and touches of sea green. The first screen is a drawn scene made in code: bubbles of every size rising and popping, each with a tiny molecule tail, behind a centered headline and one teal button.
The detail
The shampoo starter's 5.0%, 3.8% and 2.2% of actives make 11.0%, and its 167 g, 127 g and 44 g weigh out to the 338 g of surfactant that, with 662 g of water, fill the 1,000 g batch. The page calls it a lab starting point, not a finished formula.
- Display
- Julius Sans One
- Text
- Nunito
More manufacturing and industrial concepts
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