Molecules for the scent bench.
INSIDEA designed this homepage for an aroma chemicals maker for perfumers. Attarine Aromatics is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Overpass Mono
A maker of aroma chemicals and natural isolates whose homepage turns perfumers and flavorists into sample requests: deep plum, cream, gold and mauve, a lab-label monospace display face and a close shot of an amber bottle catching a single drop.
The brief
A formulator will not commit a kilo or a drum to a material they have not smelled, and their regulatory team needs the paperwork before any order. The page must let them find materials, fill a free vial tray and request samples from the same lot they would buy.
The direction
Dark, warm and precise, like a lab label on a plum bench, with gold for action. The first screen is a product close-up: one amber glass bottle with a falling drop fills the right half, with paper scent strips fanned behind it.
The detail
The bench list's 10 naturals and 14 synthetics make its 24 materials, and natural linalool at $48/kg comes to $43.20/kg at 10 percent off for a $1,080.00 pail and $39.36/kg at 18 percent off for a $7,084.80 drum. Use levels are called typical starting points, not limits, with each lot's IFRA certificate and the buyer's own safety assessment setting the maximum.
- Display
- Overpass Mono
- Text
- Nunito Sans
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