Picking that keeps pace with peak.
INSIDEA designed this homepage for a robot picking integrator for warehouses. Barquist Automation is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Lexend Exa
An integrator of vision-guided robot pick stations whose homepage sizes a distribution center's peak and books pilot stations: night navy, frost white, electric blue and slate, a wide geometric display sans and a full-screen night photo of a robot arm picking from a tote.
The brief
Distribution center leaders have to plan peak season months ahead, and they cannot bet it on a brochure rate for robots they have never run. The page must size their peak in stations and get them to book a pilot on their own floor.
The direction
Cool, technical and calm, with deep night blues and one electric-blue accent. The first screen is a full-screen photo looking down a night aisle at a lit pick station, with a short headline and one button low on the left.
The detail
The sizer's default 77,000 peak lines at 85 percent to robots is the 65,450 shown, 90.9 percent of eight stations' 72,000-line capacity, and a four-month peak rental at $9,800 a month is the $39,200 quoted. Every rate is labeled as planned until the customer's SKU audit sets the real ones.
- Display
- Lexend Exa
- Text
- Albert Sans
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