Old robots. New hours.
INSIDEA designed this homepage for an older industrial robot repair service. Reckling Robot Service is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Notable
A service shop that repairs, rebuilds and stocks parts for paid-off industrial robots, with a homepage that prices a typical repair and sells maintenance contracts: signal yellow, black, gray and white, a wide heavy display face and huge stacked black words filling the screen.
The brief
Plants run older robots that are paid off but no longer supported, and a breakdown at 2 a.m. can stop a line. The page must take urgent repair calls and sell yearly maintenance contracts.
The direction
Loud and industrial, black on signal yellow like a warning sign. The first screen is a type poster: the headline in huge stacked black words edge to edge, with one short line of text and one black button.
The detail
The typical bill adds a $2,660 reducer, $870 for 6 hours at $145 and a $180 trip charge to $3,710, and on a Run plan 15% off the part and no trip charge bring it to $3,131. The finder calls these typical costs, not quotes.
- Display
- Notable
- Text
- Work Sans
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