Pick your application, see the grades that fit.
INSIDEA designed this homepage for a specialty chemicals maker. Azurane is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Libre Franklin
Specialty chemicals in a clean lab look: white, a periodic-table purple and mint, with a product finder laid out like a periodic table of applications.
The brief
Formulators search chemical catalogs by application, not by product code. Start there, and put the properties and documents on every card.
The direction
A clean lab with a periodic-table purple and a monospace for every value. The hero is a periodic table of 12 applications, each returning grade cards with properties and sample data sheets.
The detail
All 23 grades map to their applications, the filter counts add to 23, the two plants make 11 and 12 grades with no overlap, and every data sheet is labeled a sample.
- Display
- Libre Franklin
- Text
- Source Code Pro
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