Boxes ready before the harvest.
INSIDEA designed this homepage for a produce box plant timed to harvest. Furlbox Grower Packaging is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Kelly Slab
A corrugated plant that times produce boxes to each harvest week and locks in season contracts: cream, field green, tomato red, straw and kraft, a sturdy slab display face and a green color block beside a sunlit photo of tomato boxes at a field's edge.
The brief
When a field ripens early, a packing crew with no boxes stands idle and the crop waits. The page must turn a grower's crop plan into a priced season contract and keep a rush line close for the weeks the weather changes.
The direction
Farm-sturdy and sunny, with kraft tones and a slab serif. The first screen is a color split: a field-green block with the headline and one tomato-red button, beside an edge-to-edge photo of kraft boxes of ripe tomatoes stacked by a staked field.
The detail
The planner's 13,400 boxes cost $12,280 at season prices against $14,747.00 as rush orders, the $2,467.00 saving it shows, and the 900 lb melon bin's $25.68 rush price is its $21.40 season price plus 20 percent. Rush pricing itself is only promised as about 20 percent above season.
- Display
- Kelly Slab
- Text
- Mulish
More manufacturing and industrial concepts
See all 40
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
