INSIDEA
Manufacturing and industrial · Website concept

Board for the box makers.

INSIDEA designed this homepage for a corrugator selling sheets to box shops. Wavefold Corrugated is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Wavefold Corrugated concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Manufacturing and industrial
Typeface
Kanchenjunga
Design notes

An independent corrugator that sells combined board sheets to small box shops and sheet plants on its own trucks, with a homepage that prices a load and sets up standing orders: dark bark brown, cream, amber and tan, a heavy display sans and a full-screen photo of a corrugator line under amber light.

The brief

Small box shops don't own a corrugator, so they need sheets in the right flute and size on a dependable truck day. The page must price a load up front and win new accounts and standing orders.

The direction

Warm and industrial, with cream type on dark brown and an amber accent. The first screen is a full-screen photo of a long corrugator line in a dim mill, board racing toward the camera, with the headline and one cream button low on the left.

The detail

The sample load of 10,000 C flute sheets at 48 by 60 inches is 200 MSF, which at $66 makes $13,200 and at 118 lb per MSF weighs 23,600 lb, packed as 36 units on 18 floor spots stacked two high. The page says plainly that it sells only sheets and makes no finished boxes.

Palette
Bark
#16120D
Cream
#F4EBDD
Amber
#E89B3C
Tan
#8A7357
Umber
#272017
Typography
Display
Kanchenjunga
Text
Archivo

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