Displays that get you noticed.
INSIDEA designed this homepage for a corrugated retail display maker. Endstand Displays is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Permanent Marker
A Grand Rapids maker of corrugated floor stands, pallet displays and counter trays whose homepage gets brand marketers to request a structural mockup: kraft brown, ink black and hot magenta, a hand-lettered marker display face and a taped-up collage of three display photos.
The brief
Snack, beverage and beauty brands need a display their retail buyer will approve, and they want to hold a sample before the art is final. The page must show which styles fit an aisle, what they cost and how fast a white sample arrives, then get a mockup request.
The direction
Workshop warm and a little hand-made, with marker lettering on kraft board and one hot magenta button. The first screen is a photo collage: a printed floor display in a grocery aisle, a white sample on a cutting mat and a pallet display being packed, pinned and taped, with the headline across the largest tile.
The detail
The three families list 2, 3 and 3 styles for the eight the page promises, and the printed proof's 2 weeks plus a run of 3 to 4 weeks make the 5 to 6 weeks from sample sign-off. On recycling it says only that the builds are all paper with water-based inks so stores can bale them, with no certification claim.
- Display
- Permanent Marker
- Text
- Barlow
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