Pumps that keep the hole dry.
INSIDEA designed this homepage for a dewatering pump rental company. Sumpford Dewatering is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Odibee Sans
A regional pump rental company that delivers, sets and watches dewatering pumps around the clock, with a homepage that sizes a pump for the pit and gets contractors to call or request one fast: near-black, cream, hard-hat yellow and mud brown, a tall condensed display face and a full-screen dusk photo of a trailer pump at the edge of a muddy excavation.
The brief
A contractor with a flooded hole and a crew standing around needs a pump on site within hours, and needs to trust it will run through the night. The page must size the right pump fast and get them to call the 24-hour line or request a pump.
The direction
Rugged and urgent, dark site colors with one hard-hat yellow accent and a tall condensed display face. The first screen is a full-screen photo of a trailer-mounted diesel pump beside a muddy excavation at dusk, with a short white headline and one yellow button in the lower left.
The detail
Each weekly rate is three day rates, so the 4 in. diesel at $210 a day is $630 a week and the 8 in. diesel at $480 is $1,440, and the 35% fuel trigger matches the 2:41 a.m. refuel entry in the overnight log. The three-hour arrival is stated as an aim, and the discharge permit stays with the site owner or contractor.
- Display
- Odibee Sans
- Text
- Source Sans 3
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