Measured doses for clean water.
INSIDEA designed this homepage for a metering pump and dosing skid maker. Cadmer Dosing is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Joan
A maker of diaphragm metering pumps and dosing skids for small water and wastewater plants, with a homepage that sizes a pump from flow and dose and asks for a skid quote: white, navy, aqua and pale blue, a crisp book serif and a tall captioned photo of a pump on a skid set like a magazine figure.
The brief
Plant staff at small sites often run a pump sized for a plant twice theirs, so it never meters well. The page must help them work out the right pump from their own flow and dose, then request a skid quote.
The direction
Clean and editorial, like a technical magazine, with navy type on white and a soft aqua accent. The first screen is a magazine opener: a large serif headline and short standfirst on the left, and one tall captioned photo of a compact pump on a clean skid on the right.
The detail
Swapping the $1,180 Meniscus 1 for the $1,340 Meniscus 3 adds $160 per pump, so the $6,900 single skid becomes $7,060 and the $11,800 duplex becomes $12,120. The page says calculator results are only a starting point and that the state reviewer has the final word.
- Display
- Joan
- Text
- Karla
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