Torn down. Rebuilt. Tested.
INSIDEA designed this homepage for an any-brand pump repair shop. Gorlan Pump Service is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Protest Strike
An independent pump repair shop that picks up, tears down, rebuilds and tests any brand of pump, with a homepage that books pickups and sells service plans: machinery green, cream, rust orange and deep green, a heavy poster display face and a type poster of three huge stacked words.
The brief
Plants and towns with a failed pump need to know whether to rebuild it or buy new, from someone with no reason to sell them a new one. The page must win repair jobs with a written teardown report and sell service plans.
The direction
Shop-floor bold, with deep machinery-green pages, cream type and rust-orange buttons. The first screen is a type poster: three huge stacked words in heavy cream caps, a one-line subhead and one button.
The detail
The sample report's $2,860 in parts and $3,280 in labor make the $6,140 rebuild, 33% of the $18,400 new price, and 868 rebuilt, 197 told to replace and 61 returned add to the 1,126 pumps torn down. The warranty plainly excludes damage from dry running.
- Display
- Protest Strike
- Text
- Rubik
More manufacturing and industrial concepts
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