Parts too big for most shops.
INSIDEA designed this homepage for a heavy-part machine shop. Grubstaff Heavy Machining is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Koulen
A heavy-part machine shop that repairs and makes castings and weldments up to 40 tons for mining, rail, hydro and steel, with a homepage that gets maintenance managers to check their part size: near-black, bone, crane yellow and steel gray, a tall condensed display face and a collage of three big-iron photo tiles.
The brief
When a crusher frame or gearbox housing breaks, a maintenance manager needs to know fast whether any shop can even fit it. The page must show the size envelope and win repair and new-part jobs.
The direction
Heavy and dark, with a near-black canvas, bone type and crane-yellow buttons. The first screen is a photo collage: three overlapping tiles of big iron, the largest a boring bar cutting inside a gearbox housing, with the headline in tall white caps across them.
The detail
The four single-part repairs in the jobs table took 11, 12, 9 and 8 working days, inside the stated 8 to 12, and the copper mine's quote of eleven days matches its crusher row. Customers are named by industry only, and the tolerance on a large part is stated per quote rather than promised.
- Display
- Koulen
- Text
- Archivo
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