Small batch drinks, canned right.
INSIDEA designed this homepage for a small-run beverage canning co-packer. Canlark Canning Co. is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Nerko One
A beverage co-packer that blends, fills and seals sparkling water, sodas, kombucha and cocktails in runs from 200 cases, with a homepage that books test runs: sky blue, navy, cherry red and lemon, a playful hand-drawn display face and a drawn scene of cans riding a looping conveyor.
The brief
Small drink brands get turned away by plants that want 5,000 cases or nothing, and they need to know what a short run will cost. The page must show can sizes, line options and price, then get them to book a test run.
The direction
Playful and bright, with a sky-blue field, navy type and cherry-red buttons. The first screen is a drawn scene made in code: a looping conveyor of bright cans past a filler with bubbles drifting up, under a big rounded headline.
The detail
The default run of 500 cases of 24 is 12,000 cans, and 12,000 × $0.180 is $2,160, which with the $650 setup makes the $2,810 total and $0.234 a can. The page labels it an estimate, not a quote.
- Display
- Nerko One
- Text
- Figtree
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