Your recipe on a real line, in runs you can afford.
INSIDEA designed this homepage for a food and beverage co-packer. Larder & Line is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Gelasio
A food co-packer that shows its open line days: cream, butter yellow and basil green, with a line capacity calendar and a can-you-make-it form.
The brief
Emerging food brands cannot tell if a co-packer will take them, or when. Show the open line days and the minimum run before anyone fills in a form.
The direction
Warm and appetizing, with a friendly serif. The hero is a four-week calendar of open runs on each line, beside a form that matches a product to a line and a date.
The detail
The cost example is a fixed setup plus a per-jar cost, so the per-jar price falls with run size, and peanut and tree nut recipes are turned away before any date is offered.
- Display
- Gelasio
- Text
- Rethink Sans
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