Your bar, made at scale.
INSIDEA designed this homepage for a snack bar co-manufacturer. Oatsmith Bar Works is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Phudu
A co-manufacturer that forms, bakes, enrobes and wraps snack bars for growing brands, with a homepage that plans shifts and minimum orders before a formulation call: warm cream, cocoa brown, honey gold and toasted orange, a condensed display face and a close-up of a chocolate-dipped oat bar snapped in half on parchment.
The brief
Snack brand founders outgrow the kitchen but do not know if their recipe will survive a real line or how big a first order must be. The page must show minimums and line rates in plain numbers and bring them to a formulation call.
The direction
Warm and appetizing, cream and cocoa with honey-gold buttons and a condensed display face. The first screen is a product close-up: a chocolate-dipped oat bar snapped in half fills the center and right, with the headline and one honey button on the left.
The detail
The enrober's 270 kg an hour at 50 g over 7 running hours gives 37,800 bars a shift, and four shifts make 151,200, which is the 120,000 planned plus room for 31,200 more. The page says there are no peanuts in the building but runs tree nuts, milk and soy on a schedule, so it never claims to be allergen free.
- Display
- Phudu
- Text
- Mulish
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