Proof that starts in the soil.
INSIDEA designed this homepage for a soil carbon sampling and records tool. Tilthwise is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Poltawski Nowy
Soil carbon sampling and record-keeping software for farmers and the food companies that buy from them, with a page that gets agronomists and sourcing teams to book a field walk: dark loam brown, oat, sage and rust, a sturdy old-style serif and a photo collage of soil, field and probe with the headline across the largest tile.
The brief
Every time a buyer or program asks for soil carbon proof, growers and agronomists rebuild seasons of practice records from receipts and memory. The page has to plan one field's sampling round and book a field walk.
The direction
Earthy and grounded, with oat type, a sage button and a rust accent on dark loam, set in a sturdy old-style serif. The first screen is a photo collage: under links on the left, a centered logo and Sign in on the right, a large tile of hands holding dark rooted soil carries the headline, beside smaller tiles of a grain field at golden hour, a soil probe by a muddy boot and a rust tile with a drawn soil core, with one sage Book a field walk button below.
The detail
The supply shed's four suppliers hold 6, 4, 3 and 5 fields for 18, 1,240, 610, 455 and 980 acres for 3,285, and 16 of 18 fields ready for review, while a 160-acre field gets 16 points and 32 lab samples at two depths. The page states that Tilthwise does not issue, sell or broker carbon credits and cannot promise program payments.
- Display
- Poltawski Nowy
- Text
- Mulish
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