See every circuit. Switch off the waste.
INSIDEA designed this homepage for clamp-on energy sensors for small buildings. Ohmsby is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Fustat
A clamp-on energy sensor with an app for restaurants, shops and clinics, with a homepage that estimates after-hours waste and sells starter kits and installs: near-black, pale gray, electric mint and slate, a clean geometric Fustat display and a close-up photo of a sensor clamped on a cable in an open panel.
The brief
Small building owners pay for coolers, fans and HVAC that keep running after close, but their bill shows only one total. The page must show where the power goes by circuit and sell a starter kit or an install.
The direction
Dark and technical, lit by a single mint accent. The first screen is a product close-up: a matte graphite sensor clamped around a thick cable inside an open electrical panel fills most of the screen, with the headline and one Get a starter kit button in the dark space at left.
The detail
The starter kit's 2 main clamps and 8 circuit clamps make its 10, and in the sample restaurant's first night the eight circuits add to 62.04 kWh and 5.64 kW. The page is careful to say Ohmsby measures and alerts but never switches a circuit off, and calls its payback figure an estimate.
- Display
- Fustat
- Text
- IBM Plex Sans
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