Charge when the grid is cleanest.
INSIDEA designed this homepage for charging software for electric van depots. Plugtide is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Hubot Sans
Charging scheduling software for electric delivery van depots, with a homepage that plans tonight's cleanest charging window and books depot assessments: butter yellow, midnight navy, bright orange and sky blue, a wide, sturdy Hubot Sans display and a drawn scene of vans plugged in under a sunrise sky.
The brief
Depots that plug every van in on arrival pay peak rates and charge on the dirtiest hours, but fleet managers cannot risk a van leaving short. The page must show charging can move to cheaper, cleaner hours with every van still full, and book a depot assessment.
The direction
Sunny and friendly, with flat drawn shapes. The first screen is a drawn scene: a row of simple vans plugged in at a depot under a pale sunrise sky, with a wavy line tracing the night's grid and an orange band marking the hours they charged, and the headline large in the sky.
The detail
The planner's 24 vans at 42.5 kWh each make the 1,020 kWh a night, and 24 chargers on the $16 Depot plan come to the $384 a month shown. On demand charges the page hedges: savings depend on the tariff, and the assessment works them out from the depot's own bills.
- Display
- Hubot Sans
- Text
- Karla
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