Look after the people you love.
INSIDEA designed this homepage for an online wills and trusts service for families. Plumwill is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Patrick Hand
An online estate planning service where families build wills, trusts and healthcare directives reviewed by an attorney in their state, with a homepage that starts the free questionnaire: cream, navy, terracotta and sage, a hand-lettered display face and a drawn house with a plum tree and a sleeping dog.
The brief
Families put off wills and guardianship for years because the work feels grim, slow and expensive. The page must make it feel doable in an evening, show which documents a family needs, and start the free questionnaire.
The direction
Warm and playful, with hand-lettered type and flat drawn shapes on cream. The first screen shows a centered wordmark with links beneath it over a drawn scene made in code: a small house with a dog asleep on the porch, a plum tree with a swing and a paper plane drifting toward the mailbox, under the headline and one Start my plan button.
The detail
Adding a partner costs $100, exactly the gap between $189 and $289 on the Will Plan and between $449 and $549 on the Trust Plan. The page states plainly that Plumwill is not a law firm and that independent attorneys give the legal advice.
- Display
- Patrick Hand
- Text
- Nunito Sans
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