Clear water. Every stop. Every week.
INSIDEA designed this homepage for a route app for pool cleaning crews. Poolwright is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Original Surfer
Route and service software for pool cleaning companies with 1 to 20 trucks, logging readings, photos and repairs at every stop, with a page that turns owners into free trials: pool aqua, deep teal and lemon on white, a rounded retro surf display face and a split first screen pairing an aqua headline block with a photo of a tech skimming a backyard pool.
The brief
Small pool companies run weekly routes, chemistry logs and repair notes from spreadsheets, and a single was-anyone-here call can eat a morning. The page has to show whether next week fits the trucks and turn owners into free trials.
The direction
Sunny and clean, with pool aqua, deep teal and a lemon stripe and a rounded retro surf display face. The first screen is a color split: the left half is a solid aqua block with the logo, a deep teal headline on three lines and a deep teal Start free button, the right half an edge to edge photo of a tech in a straw hat, seen from behind, skimming a backyard pool in morning sun.
The detail
The planner's 240 pools at 14 stops a route need 18 routes, four trucks at five routes each leave room for 40 more pools, and 4 trucks at $29 is the $116 Crew price; the chlorine dose is labeled a suggestion, and the tech decides what goes in.
- Display
- Original Surfer
- Text
- Figtree
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