Lots clear before the doors open.
INSIDEA designed this homepage for a storm-night dispatch app for snow crews. Plowbird is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Mohave
Storm-night dispatch and proof-of-service software for commercial snow removal contractors, with a page that books demos before the winter contract season: blaze orange, black, snow white and slate, a towering condensed display face and a first screen that is the headline alone in huge capitals above a hazard stripe.
The brief
Commercial snow contractors have to clear every lot before the store opens, then prove they were there when a property manager or an adjuster calls. The page has to plan a storm night on screen and book a demo before the season starts.
The direction
Loud and work-site blunt, with blaze orange, black and a hazard stripe and a towering condensed display face. The first screen is a type poster: the headline in huge black capitals on three lines nearly edge to edge over faint snow dots, one line of text and a black Book a demo button, with only the wordmark and a Menu button on top.
The detail
At 6 inches the formula gives 16 plus 2.5 times 6, or 31 minutes an acre, the grocery lot's 12:45 am arrival and 2:30 am clear make its 1 h 45 min on site with 3 h 30 min to spare before 6:00 am doors, and 4 trucks at $29 for 6 months is $696; the planner is labeled a sample list of 24 lots, not anyone's real route.
- Display
- Mohave
- Text
- Work Sans
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