A carbon platform a CFO trusts on first read.
INSIDEA designed this homepage for carbon accounting software. Verdigrain is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- DM Serif Display
Editorial calm for a numbers product. Real industrial photography, a ledger-like product view and warm earth tones, so a CFO reads it as credible and a sustainability lead reads it as hopeful.
The brief
Make carbon accounting feel as credible as the finance tools a CFO already uses, without losing the sense of progress that keeps a sustainability team going.
The direction
Editorial serif headlines, a warm earth palette and real industrial photography. The product shows up in the first screen as a ledger, not as an illustration.
The detail
Every number on the page reconciles: 48,210 tonnes year to date, 11.4% below the same period last year, and below the 2030 pathway in every chart that shows it.
- Display
- DM Serif Display
- Text
- DM Sans
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