INSIDEA
Software and SaaS · Website concept

Write it down once.

INSIDEA designed this homepage for a company handbook tool for small teams. Tomebright is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Tomebright concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Software and SaaS
Typeface
Six Caps
Design notes

A company handbook and team wiki for businesses of 10 to 150 people, with a homepage that builds a handbook outline and gets founders to start one: forest green, cream, coral and deep green, a towering condensed Six Caps display and a first screen of huge stacked capitals.

The brief

In small companies the answers to holidays, expenses and logins live in chat threads and one person's memory, so the same questions come up every week. The page must show how easy a first handbook is and get founders and operations leads to start one.

The direction

Bookish and bold, with a faint paper grain. The first screen is a type poster: a forest green field where the headline in towering cream condensed capitals fills most of the width, with one coral Start your handbook button under the last line.

The detail

The default outline's 7 chapters of 3 pages make 21 first pages, and at about 20 minutes a page that is the 7 hours of writing shown. The page says its templates are not legal advice and tells teams to have a lawyer review policy pages.

Palette
Forest
#1F4D3A
Cream
#F4EBD0
Coral
#E25C3B
Deep
#0E2A1F
Sage
#D5DDCE
Typography
Display
Six Caps
Text
Work Sans

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