INSIDEA
Software and SaaS · Website concept

Your clients, in one quiet room.

INSIDEA designed this homepage for a client portal for design studios. Joinroom is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Joinroom concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Software and SaaS
Typeface
Imbue
Design notes

A client portal for design agencies and consultancies that gives each client one room for files, feedback, approvals and the timeline, with a homepage that books demos: ivory, near black, terracotta and stone, a classic display serif and a tall magazine-figure photo of hands arranging swatches.

The brief

Studio clients lose track of what is waiting on them, so decisions drag through email and owners field status questions twice a week. The page must show what a client actually sees in their room and book a 30-minute demo with agency owners.

The direction

Quiet and editorial, with a classic serif, wide margins and hairline rules on ivory. The first screen shows the logo and a Menu button, a small kicker, the headline across two thirds of the width with one Book a demo button, and a tall photo of hands arranging swatches on a table, captioned as Fig. 1.

The detail

The brand identity template sets up 5 rooms, 5 approval steps and 6 client checkpoints over 10 weeks, and each yearly price is two months free: $59, $149 and $349 a month become $590, $1,490 and $3,490 a year. The page says plainly that Joinroom does not replace a studio's project management tool.

Palette
Ivory
#FBF8F2
Ink
#1B1B1B
Terracotta
#B5532F
Stone
#D8D2C6
Cream
#F3EEE4
Typography
Display
Imbue
Text
Libre Franklin

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