Answer every review, in every town.
INSIDEA designed this homepage for a review management platform. Kudomark is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Della Respira
A review management platform for multi-location brands like clinics, gyms and auto shops that drafts replies and routes them to the right approver: deep forest green, warm parchment, brass gold and sage, an elegant classic serif and a location table beside a reply waiting for approval.
The brief
Brands with dozens of locations let reviews sit unanswered for days, and the bad ones rarely reach the manager who could fix them. The first screen has to show every location's rating, what is still unanswered and a reply ready to approve.
The direction
Quiet and premium: forest green panels, parchment type, gold stars and sage accents, set in an elegant classic serif. The hero is one tire chain's inbox with totals, a table of locations by rating and reply status, and a one-star review with a drafted reply waiting for the manager.
The detail
The four sources' 868, 191, 124 and 53 reviews add to 1,236, the five listed locations' 5, 4, 3, 3 and 2 make the 17 unanswered, and 48 locations at $39 come to $1,872 a month. The page is careful to say replies to 3 stars or lower always wait for a person.
- Display
- Della Respira
- Text
- Work Sans
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