Care that travels down every road.
INSIDEA designed this homepage for a scheduling app for rural home health. Kindmile is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Wittgenstein
Scheduling, routing and offline visit notes for home health and hospice agencies whose nurses drive rural roads, with a page that books agency demos: dark bark brown, cream, peach amber and sage, a soft classical serif and a full-screen photo of a car on an empty farm road at dawn.
The brief
Rural home health nurses spend a large share of the day driving, often with no signal, and many finish charts at the kitchen table at night. The page has to show how much of a field day goes to the road and book an agency demo.
The direction
Warm and calm, with cream and peach on dark brown and a soft classical serif. The first screen is a full-screen photo of a small car driving away down an empty two-lane road through misty farmland at dawn, with the logo and links floating over the sky and a centered eyebrow, headline and one peach See a nurse's day button in the lower third.
The detail
Ofelia's six legs of 14, 23, 11, 19, 13 and 18 miles make the 98 in the heading, her five visits add to 225 minutes, and 12 clinicians on Field at $39 is the $468 shown; the page says plainly that Kindmile does not replace the agency's EHR.
- Display
- Wittgenstein
- Text
- Hanken Grotesk
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