Lab results, written for people.
INSIDEA designed this homepage for software that writes plain-word lab reports. Labprose is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Hedvig Letters Serif
Software that turns finished lab results into reports patients can read, with a homepage that shows the before and after and books demos with lab directors: pale lavender, deep ink, violet and soft rose, a crisp Hedvig Letters Serif display and a magazine-style opener with one drawn reference-range chart.
The brief
Patients often get a column of numbers and a letter H before anyone can explain them, and labs field the calls. The page must show lab directors a readable report that never diagnoses, and book a demo.
The direction
Calm and editorial, like a health magazine, with generous white space. The first screen pairs an issue kicker and a large serif headline with one figure: a single drawn range bar for a sample TSH result of 2.1 inside the lab's 0.40 to 4.80 range, captioned Fig. 1.
The detail
The lipid preview counts 5 tests as 3 within range, 2 above and 0 below, and setup's one week to connect, two to match the test menu and one with clinicians make the four weeks quoted. The page states it never writes a diagnosis, a risk score or treatment advice.
- Display
- Hedvig Letters Serif
- Text
- Andika
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