The home program, in their pocket.
INSIDEA designed this homepage for a home exercise app for PT clinics. Bendwell is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Ojuju
A home exercise app that sends physical therapy patients their prescribed program and brings their check-ins back to the clinic, with a page that books clinic demos: cobalt, sunny yellow and ink on warm off-white, a quirky rounded display face and a split first screen pairing a cobalt headline block with a photo of a patient stretching at home.
The brief
Physical therapists often learn at the next visit that the home exercises never happened. The page has to show what a patient sees on their phone, what comes back to the therapist, and book a clinic demo.
The direction
Bright and friendly, with solid cobalt, a sunny yellow button and a quirky rounded display face. The first screen is a color split: the left half is a cobalt block with the white headline and a yellow Book a clinic demo button, the right half an edge to edge photo of a woman seen from behind doing a seated stretch on a mat in a sunlit living room.
The detail
The knee program's 3, 4, 5 and 4 minute exercises make the 16 minute session, 4 sessions make the 64 minutes at home, and six therapists at $45 is the $270 a month quoted twice; the page says Bendwell never diagnoses, recommends treatment or changes a program on its own.
- Display
- Ojuju
- Text
- Nunito Sans
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