INSIDEA
Software and SaaS · Website concept

Know what every vendor can reach.

INSIDEA designed this homepage for a third-party vendor security review service. Vettrel is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Vettrel concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Software and SaaS
Typeface
Bentham
Design notes

A service that runs security reviews of the vendors mid-size companies buy from, with a homepage that tiers a vendor and shows the register of what each one can reach: warm paper, ink, oxblood and stone gray, a refined Bentham serif and a magazine-style opener with one line drawing of a company's vendors.

The brief

Security and procurement leads must answer auditors about which vendors can reach payroll, customer or payment data, and the answers sit in scattered email. The page must show a calm, reliable review process and a single register, and win demo requests.

The direction

Quiet and editorial, like a serious journal on warm paper. The first screen pairs a centered wordmark and a large serif headline with one figure: a thin line drawing of a sample retailer's 48 vendors as dots grouped by the most sensitive data each can reach, captioned as a sample.

The detail

The sample's 7, 14, 14 and 13 vendors by tier make its 48, and its year on the Platform plan adds $9,600, $9,100 and $4,200 to $22,900. The page is careful to say an approval is not a promise a vendor is safe, and that it never tests vendor systems.

Palette
Paper
#FAF7F0
Ink
#1B1A17
Oxblood
#8C2F39
Stone
#C8C2B4
Parchment
#F1ECE1
Typography
Display
Bentham
Text
Karla

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