Spot the bait before anyone bites.
INSIDEA designed this homepage for friendly phishing practice for small teams. Lurehound is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Mali
A phishing practice service for small businesses like dental offices and shops, with a homepage that lets visitors play a spot-the-bait game and start a free trial: butter yellow, deep grape, tomato red and mint, a rounded hand-drawn Mali display and a drawn scene of a basset hound detective sniffing the mail.
The brief
Small offices are prime phishing targets but have no IT team and little time for training. The page must make practice feel friendly and easy to set up, and get owners to start a free trial.
The direction
Playful and warm, with flat drawn shapes and a rounded handwritten face. The first screen is a drawn scene: a basset hound in a detective cap sniffs a row of envelopes on a mail sorter, one trailing a fishing line and hook, under the headline and one Try it free button.
The detail
The plan math holds: $29 for 10 people is $2.90 each, $59 for 25 is $2.36 and $99 for 50 is $1.98, and the six lessons shown are called six of the 18 in the library. Asked whether it can stop every phishing attack, the page says no and tells owners to keep their spam filter, backups and two-step sign-in.
- Display
- Mali
- Text
- DM Sans
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